Writer, Brand Strategist
and Social Media Consultant
Hi, I'm
Aparajita!

Here's a bit about me
I help entrepreneurs and brands find their voice, show up with intention, and tell stories that matter.
With 10+ years of experience across media, lifestyle, publishing and purpose-driven sectors, my work lives at the intersection of writing, branding, and creative strategy. That means helping brands figure out what to say, how to say it, and how to make it all come together across platforms.
From big-picture brand building to social media content that speaks directly to the audience, I focus on making every piece true, thoughtful, and unmistakably you.
How I can help you
Writing
Website Copywriting
Blog & Editorial Content
Thought Leadership Articles
Social Media Copy
Ghostwriting for Founders
Editing and Proofreading
Social media strategy
Account Audit & Optimization
Content Strategy & Planning
Captions & Scripts
Influencer Marketing
Community Management
End-to-End Social Media Management
Brand strategy
Brand Story & Messaging
Naming & Tagline Ideation
Brand Voice Development
Tone of Voice Guidelines
Content Strategy
Communication Guidelines
What I bring to the table
High Agency
Strategic Thinking
Journalistic Instinct
Editorial Sensibility
Storytelling
Audience-First Thinking
Cross-Platform Writing
Creative Direction
The numbers
speak for themselves
10+
Years of Experience
30+
Projects Delivered
95%
Satisfaction Rate
Trusted by brands big and small

























Take a look at my works
What my clients have to say
“If you are looking for a writer who writes well, does her research, meets her deadlines, and is an all-around thorough professional, you are looking for Aparajita. We've worked together on a number of projects, and she will continue to be my go-to writer.”
SJ
Susan Joseph
Independent Consultant
“It has been a pleasure working with Aparajita. She is professional and manages social media content and marketing efficiently. She is keen to take initiative and problem-solve. Thank you for your support and efforts to build T4Tales' social media page.”
PKG
Pridhee K Gupta
Founder at T4Tales